Best Boutiques

Taupo offers a unique boutique shopping experience. The town has become known for its independent fashion and homeware stores, with unique treasures to be found that you won’t see in chain stores.

New Zealand and international designer fashion labels, beautiful homeware and quirky arts and crafts feature in gorgeous stores throughout the town centre.

Is This Love

Is This Love is Taupo’s leading high fashion boutique with an amazing collection of pieces from designers such as Kate Sylvester, Kowtow, Karen Walker and Workshop. The boutique also sells its own brand of clothing, Bittersweet, which is geared towards providing edgy streetwear for Taupo’s climate.

The staff are friendly and immensely helpful when it comes to choosing the perfect outfit, and you can guarantee you’ll find something unique that no one else in the office or at your next special event will be wearing.Visit for more.


The really nice thing about Kilt is that everything is New Zealand designed and made. Although it’s a chain store, you’ll get the service of an independent boutique with good customer service being their mantra.

Popular pieces include merino cardies in unique shapes, floaty dresses in pretty prints and warm winter coats in a whole array of gorgeous bright colours. Kilt also have a range of jewellery, belts and Rollie shoes to accessorise with your outfit. Find out more about Kilt here.


Amada is one of the newest clothing boutiques in Taupo and it’s quickly forging ahead in the mid-priced fashion market. The clothing leans towards boho styling with off the shoulder tops, loose boho styles and maxi dresses dominating the racks. Floral prints and stripes are also key in this store. Amada is tucked away in the Marama Arcade and is well worth searching out for that special fashion find.

Urban Edge

Be prepared to be surprised when you walk inside Urban Edge. While masquerading as a wakeboarding, skateboarding, snow and moto store, the fashion and streetwear side of things is unbelievably good and brings Urban Edge to the fore as one of the best boutiques in Taupo. Womens’ fashion labels include Kelly Coe’s trio of labels: Augustine, Charlo and Stella Royal; and the streetwear labels RPM, Tigerlily, Huffer, Federation and VonZipper. Men are also well catered for with a good range of streetwear. Urban Edge also has a comprehensive online store if you prefer to shop from your armchair! Find out more about Urban Edge here.



Cassis is one of the longest standing womens’ retail stores in Taupo, and has remained one of the best. Dealing in high end designer labels like Trelise Cooper, Caroline Sills, Denny Rose, Gaudi, Diesel and Jane Daniels, you’ll be met with superb service and knowledgeable staff who have the knack of putting a great outfit together. Cassis is the perfect store for finding a special occasion outfit, but their repertoire extends well beyond this to casual and workwear for the discerning buyer. Find out more about Cassis here.

Village Squire

Village Squire Menswear stocks all the on-trend international and NZ menswear brands, and the staff are truly skilled at dressing men to look smart and individual. If the thought of clothes shopping scares you, the lovely ladies (and gentleman!) at Village Squire will make you feel at ease. Village Squire has covered nearly every corner of a man’s wardrobe, stocking jeans, t-shirts, workwear, suits, shoes and Calvin Klein underwear. Find out more about Village Squire here.


Paire is the most stylish shoe shop in Taupo. Stocking European shoes, boots and handbags, this store is heaven for shoes lovers who want something completely different. Paire also has a large online store for remote shopping. Find out more about Paire here.

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