Tourism New Zealand Profiles Great Lake Trail

Lake Taupo, New Zealand – Aug 13, 2015 – The Great Lake Trail is set to receive a boost in its profile with Tourism New Zealand releasing a promotional video of the trail. The four minute long video showcases the Great Lake Trail with its stunning scenery, native bush and expertly built tracks.

The video is one of a series made by Tourism New Zealand to promote Nga Haerenga, the New Zealand Cycle Trail. The Great Lake Trail is one of the top trails of this network in terms of user numbers, with 35,000 people visiting the trail in the past year. Damian Coutts, General Manager of Destination Great Lake Taupo, says he was very pleased to see the video.

“It really shows the beauty of the Great Lake Trail, how easily accessible it is and how enjoyable it is to ride. Its popularity just keeps snowballing, through initiatives such as Tourism New Zealand’s video and increasingly through word of mouth.” Coutts says the quality of the trail really speaks for itself and Tourism New Zealand has demonstrated this well in the video. “People are telling others about their riding experience and saying they should go and ride it for themselves because it’s so good.”

Local businesses have also seen spin-off from the popularity of the Great Lake Trail with six new operations established since its inception. Whakaipo Lodge, which offers luxury lodge accommodation, transport and mountain bike packages to Great Lake Trail riders, also gained some fantastic exposure through Tourism New Zealand’s promotional video. The video shows a couple relaxing within the beautiful surroundings of the lodge and being transported by lodge owner Garth London to ride the Great Lake Trail.

The Great Lake Trail promotional video will be viewed on the newzealand.com website by both international and domestic travellers planning their trip to the region. It is also on YouTube. It is hoped that the video will encourage visitors to include mountain biking the Great Lake Trail in their itinerary by showing it is fun, accessible and that it takes you into some beautiful back country areas with stunning scenery.

There are several initiatives afoot to improve the facilities and support services to the Great Lake Trail, and Bike Taupo is working on improving signage and interpretive information to enhance the experience for visitors. With these changes expected to lift the caliber of the trail even more and attract more riders, there will almost certainly be more opportunities for local operators to set up new businesses, boosting the local economy.

The video can be viewed at https://youtu.be/85EXSAd-77w.

 

ENDS.

For more information or images please contact:

Zelia Horrell
Destination Great Lake Taupo
Sales & Marketing Manager P| 027 276 5110
E| zelia@greatlaketaupo.com 

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