#LOVETAUPO giant lettering launched on Taupo lakefront

Giant lettering has popped up on the Taupo lakefront, and photographers can’t get enough of it. Photographs of people in, around and on the letters are emerging, with the #LOVETAUPO message inspiring a collective catchphrase amongst tourists and locals alike.

The #LOVETAUPO lettering on Taupo Lakefront.


Giant lettering has popped up on the Taupo lakefront, and photographers can’t get enough of it. Photographs of people in, around and on the letters are emerging, with the #LOVETAUPO message inspiring a collective catchphrase amongst tourists and locals alike.

Officially launched yesterday in time for the influx of visitors to Taupo for the Kellogg’s Nutrigrain IRONMAN NZ, the slogan is part of a marketing campaign for Destination Great Lake Taupo (DGLT) and is quickly taking on a life of its own on social media.

The letters are almost two-metres tall and the slogan measures 11-metres wide. Originally planned as a playful pop-up concept for major events and festivals around the Great Lake Taupo region, the #LOVETAUPO slogan has gained such momentum that DGLT haven’t ruled out creating multiple sets of letters, with an additional and more permanent fixture on the lakefront.

“The stunning backdrop of Lake Taupo and snow-capped mountains makes it the perfect photo opportunity. Alongside our many natural attractions, it’s our hope that it becomes an iconic New Zealand ‘must-do’ photo stop for travellers”, says Destination Great Lake Taupo Marketing and Communications Manager Anna McLaren.

To encourage people to share their images, DGLT are running a social media promotion to ‘win some love’ from local bakery Baked with Love. To enter, simply tag Great Lake Taupo in your post with #LoveTaupo.

ENDS

For more information, high res images and media enquiries contact:

Marion Ross
Marketing and Communications Coordinator
Destination Great Lake Taupo

P | +64 21 544 715
E | marion@greatlaketaupo.com
W | www.GreatLakeTaupo.com

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